FrenkelCake2
FrenkelCake1
FrenkelTrey1
FrenkelCake6
FrenkelCup1
FrenkelCup4
FrenkelPop3
FrenkelPop2

Frenkel Shop

A series of generic packages sold by an on-line store.

Intended for individuals and small businesses such as: bakeries, cafes and catering companies interested in elegant, quality, non-brand specific baking trays and packages.

In the design process, I concentrated on creating a distinct graphic language, linking the products, while adding color and sophistication to the kitchen or selling venues, yet suited to a wide range of consumers and small businesses.